About.
What Matters Group.
What Matters Group was created to bring psychological science into the questions that matter in real life and work.
We help individuals and organisations create space to think more clearly, reconnect with what matters and build the psychological resources that support wellbeing, motivation and sustainable performance.
Our work spans coaching, organisational development, research and professional learning, with psychology and evidence at the heart of each
Meet the founder.
What Matters Group was founded by Dr Phoebe Simmons, Chartered Psychologist, EMCC Senior Practitioner and founder of What Matters Group.
Phoebe’s work sits at the intersection of psychology, research and practice, with particular interests in meaning, strengths, wellbeing, motivation and sustainable performance.
Her background spans coaching psychology, higher education and research alongside commercial sales and management, bringing both academic depth and an understanding of the realities of working life.
My Experience.
My work spans coaching, higher education, research and organisational development. I have taught and supervised across psychology and coaching psychology, including on the first BPS-accredited MSc Coaching Psychology at the University of Chichester, and have supervised research from undergraduate through to doctoral level.
I’ve also designed and delivered workshops and development around strengths, meaning, wellbeing, leadership, coaching and reflective practice.
Before moving into psychology, I spent ten years in sales and management. That experience gave me first-hand understanding of targets, pressure, performance and the realities of leading people in fast-paced organisations.
Today, I bring those worlds together, combining psychological science, research and coaching practice with an understanding of how people and organisations actually work.
My story.
Like many people, I know what it feels like to be busy, driven and constantly moving forward without always stopping to ask whether the direction still makes sense.
Over time, I became increasingly interested in why capable people can achieve a great deal and still feel overloaded, disconnected or unsure of what they really want. That question eventually led me into coaching psychology and doctoral research exploring how meaning is developed through coaching conversations.
What I found reinforced something that now sits at the heart of What Matters Group. People do not always need to completely change their lives. Sometimes they need space to think, reconnect with what matters and relate to their work and lives differently.
